Services

Model Management Services

Editorial Fashion
Print and Runway

Industry Standards

Women

Men

Height

5'8.5" – 6'

5'11 – 6'1"

Size

4-6

32-36

Editorial print and runway assignments are the pinnacle of the fashion world. Agencies have very strict requirements in this field and tend to stay clear of newcomers. Our experience has been that models must not only meet strict height and weight requirements, but also have a unique or striking look that jumps out on the runway or the print.

Runway models need to be very graceful and radiate elegance on the runway. Dance lessons are helpful in achieving the gracefulness and fluid movements required for such assignments. You should not expect to meet these requirements without gaining some experience. We suggest that you first look for opportunities in the commercial modeling field.

A key service of Reis Model Management is to provide individual evaluations for prospective models and placement assistance for specific assignments.

Commercial Modeling
Print and Runway

Industry Standards

Women

Men

Height

5'6.5" – 6'

5'7 – 6'1"

Size

4-8

32-38

Opportunities for commercial modeling assignments are abundant. Because of the large variety of modeling needs in this segment of the market, there is not a typical modeling look. For this reason, agencies tend to search for models who have diversity and range. Commercial modeling is a widely diversified field and can be as lucrative and rewarding as editorial modeling. For example, resort travel agencies choose models for various boards of tourism and promotional bureaus in the US and overseas. Assignments often involve location assignments in Aruba, Jamaica and the Bahamas. It has been our experience that most models have better success by gaining experience in the commercial segment of the modeling industry.

Promotional Modeling

No demanding requirements.

Promotional modeling is a great way for newcomers to develop confidence, poise and experience.

There are many entry-level assignments available in the promotional modeling field. Promotional modeling involves fieldwork hosting booths at conventions, trade shows, store openings and store promotions. Models often demonstrate products or act as hosts or hostesses for the client.

Specialty Modeling
Print and Runway

Industry Standards

Petite Women

Plus Women

Height

5'2" – 5'4"

5'2" – 6'1"

Size

2-4

16+

Petite Modeling is a "niche" market and comprises less than 10% of the work available. Height and body sizes are not the critical point, but the models' work ethic, the right "look" and level of commitment to achieve success.

Plus Modeling is also a "niche" market with the same requirements as above.

Specialty Modeling demands the same commitment as commercial modeling. Agencies will hold their specialty models to the same high standards.